My first engagement with design thinking was about 20 years ago. I worked with a corporate client that published catalogs for the U.S and Canada.
They had a team of 12 manually composing the catalog page by page. It took nearly 1,500 hours to complete a 300 page catalog.
Even though there was a proofreading team, it was without fail that some incorrect product pricing and descriptions were discovered after the catalogs were printed.
That meant they had to spend more time correcting errors. And of course, reprint the catalog each time. This cycle seemed to repeat itself on every project.
My operational principle, "Unlimited Capacity for Progress", kicked in to solve this complex problem and increase productivity, accuracy, and END this cycle.
I explored a series of "what-ifs" until eventually, I was able to create an automated data-driven solution that would reduce the production expense and time by 60%.
That company gained a total savings of about $380k over a two year period. Another bonus is that each catalog is completed in a matter of weeks, not months. Lastly, no more reprinting catalogs.
To learn more how your enterprise can use design thinking to increase productivity along with cost-effective solutions tap here to complete the form.
I am a Creative Solutions Architect that takes a consumer-centric approach to improve your business in a way that provides positive customer experiences before and after the sale in order to drive repeat business, customer loyalty and profits.
My mission is to align all the elements of your business development, branding, marketing, principles and values and to assure they support your business growth plan. And not just a single “one-off” design approach that doesn’t generate more business.
My accumulation of professional experiences has given me the opportunity to service clients such as Aelera, Arby’s Franchise Association, Baumgartens, Chick-Fil-A, Delta Airlines, Hansgrohe, Home Depot, International Paper, Jacuzzi Tubs and Baths, Pure Bliss Organics, and Tensar International Corporation.
I had a business coaching session with David and I tripled my business income. It was awesome!
David gets "it"; he is able to take a concept, a thought, and crystalize the context into an engaging, creative, visual form. I highly recommend David for your design and publishing needs.
Aristotle said "We are what we repeatedly do. Excellence, then, is not an act, but a habit." This statement perfectly sums up the attitude, process and delivery of David’s work which is always done in a spirit of excellence.
The work you are doing is vitally important to me and the growth of my company and livelihood.
With empty mind, our approach is to brainstorm exactly what your customers are looking to experience with your product(s) and/or service.
In this stage, we explore various solutions to move the data gathered from understanding into an actionable result.
Build quick. Fail fast. Having a proof of concept to test against, informs us how the solution functions and will it sustain itself in the marketplace.
Mission complete. Time to launch. But the process doesn't stop there. We empower clients by monitoring results to see how things thrive in real-time.